Social media ads services
The power of social media ads is its unique geo and behavioral targeting. Specific ages, gender, location, personal preferences, are some of the available targeting options to craft the perfect audience for your products or services.
Social media ads services we offer:
- Social media ads audit
- Social media account setup
- Social media ads ongoing management
- Social ads design
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
Social network advertising is not necessarily the same as social media targeting. Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social network advertising refers to the process of matching social network users to target groups that have been specified by the advertiser.”
While on search engines people look for assistance, seeking help for whatever needs they have, social media is about engaging with other users, as well as seeing/sharing content.
This is why social advertising calls for a carefully planned strategy; to make the best out of this social mindset, your brand should stand out in this vast stream of content in a natural way, engaging people and starting true conversations, instead of disturbing their experience.
And just as with other digital marketing efforts, users’ data make social media ads much more precise and efficient to find where your audience is, and to engage with them meaningfully.