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Search Engine Marketing – SEM
If increasing traffic and visibility is what you need, we can do it. Our knowledgeable, diligent work in SEM—Search Engine Marketing, or pay-per-click advertising (PPC)—will find your customers where they are. They may be searching on engines such as Google, social media or video platforms: we’ll deliver your ads to them in a meaningful way.
SEM services we offer:
- Google and Bing search campaign management
- Campaign setup
- Competitor analysis
- Advanced keyword research
- Search campaign audit
- Retargeting marketing lists for search ads
- Dynamic search ads
- Call-only ads
We use the latest trends in machine learning and data-driven targeting to make the most out of your brand investment. Forget about the over-costly, mass-targeted ads you’ve always seen in regular media. With more people doing online search, being effective is the way to go.
SEM is one of the most effective ways to grow and reach your customers. And not only because most people search the internet seeking help when they want a product or a service.
There are three more reasons why SEM is so critical. First: people do more and more search on mobile. Second: videos rank best in search engines like Google. Third: doing search ads is cheaper and more surefire than old-style campaigns.
Take television, for example. While it loses audience share day after day to digital platforms, doing ads on regular TV is still more expensive than online, with a much less efficient targeting.
With SEM, your message is conveyed in a data-driven, mobile-first nature that pinpoints your audience at the right places. Besides, in most cases, you only pay when users click on your ad.
You can do search engine marketing (SEM) in the main search engines, such Google, Bing, Yahoo, Ask.com, Yandex, Baidu, and DuckDuckGo.
With billions of queries per day on Google, Bing and Yahoo, search engine marketing (SEM) matches your product and the user’s queries when it matters the most: when they are actively looking for your products and services. The best of all: you can reach your potential customers at scale and only pay when they click your ads.