PPC Audit services
Let’s face it: managing a PPC campaign can be a daunting task, especially for beginners and busy people. When you’re not sure if your Google Ads is performing at its full potential, the best idea is to trust your account to a PPC specialist to have everything checked.
What’s included in your PPC audit?
- Location and language targeting
- ROI and use of budgets
- Conversion tracking
- Ad extensions
- Quality score
- Share of voice
An in-depth professional PPC analysis will tell you if your account is well managed, how much room it has to scale, and whether you’re leaving money on the table.
PPC audit F.A.Q
With that being said, we know that a lot of the most sensitive areas in a PPC audit have to be done by a human. For example, checking if your landing pages are aligned with your ads, find opportunities to scale your account in the same network or others or spot emerging market trends.
To sum up, a mature PPC agency knows which tasks the machine has to serve the professionals to do a faster and more precise job and which tasks the human touch is (still) irreplaceable.
For each type of account, we use a different approach. For example, search campaigns are complex and need an in-depth analysis of keywords, search queries, ads and landing pages. Display campaigns need a careful analysis of targeting and messaging because context is everything. And the list goes on for the multiple types of PPC campaigns.