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5 Privacy-focused Google Analytics alternatives

Cookie popups and permission forms are disruptive, and users are uncomfortable with how their data is being tracked, stored and...

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Website accessibility compliance: learn more about regulations and how to avoid litigation

After years of activism, lobbying and advocacy, there are now several accessibility laws, regulations, and mandates outlining practical ways to be...

Using Rhetoric in Digital Marketing: The Power of Logos, Pathos and Ethos

Though the ancient Greek philosophers certainly didn’t invent marketing, they were responsible for developing the theory underpinning the art of...

Fair Trade Day: what it is, and how to celebrate it

While consumers in the developed world enjoy fruits, coffee, sneakers, and jeans, thousands of people producing these essentials in other...

Where to source new content ideas for your blog

You’ve heard it before: there is no engagement without good content. It is the element in your marketing efforts that...

Earth Day: how to celebrate one of the planet’s biggest events

What is Earth Day? Since 1970, every April 22nd marks Earth Day, a global celebration of the commitment to support...

Your nonprofit may be eligible for $120,000 a year from Google.

Nonprofits are more relevant than ever. In times of crisis, such as the COVID-19 pandemic, they can make a difference...