If you want to have your audience engaging with your brand, there’s no beating video. This is the format people are more likely to relate to – either at home, using their PCs or on social apps.
But doing video ads that perform is not necessarily about huge production spending. Most of the time, it has to do with delivering your message to the right viewers at the right time.
That’s where a solid video strategy makes a difference. An expert will adjust your content according to your business goals: your videos should attract new customers or retain those you already have? Or maybe you’re rebranding and you need to target a different audience?
This strategy begins before you even start quoting with producers. The expert will tell if a voice-over or a text needs to kick in sooner or later in your future ad or if your brand’s message will fit better in a short video (or in a longer one, or even if it should have both). So when you discuss your ads with the people who will execute them, you’ll already know what you need.
And after the videos are done, it’s time for the expert to do your campaign setup and management. He will fine-tune your ad delivery to the platforms and audiences that matter, always having your business goals in mind.