White Label PPC management services for agencies

Ongoing campaign management

You may be a digital marketing agency and a very good one, but you don’t master every aspect of the business. Or maybe you don’t have the means to deliver all kinds of campaigns to clients.
It happens a lot with pay-per-click advertising (PPC). Many agencies lack the expertise to run PPC campaigns, don’t have time to do this work, or lack resources – people – for a good job. In the end, you’ll probably decide not to do PPC since you can’t commit to excellent results.
But here’s news for you: you can have no expertise, no time, and no people and still make money out of PPC. How is that? The answer is White Label PPC.

You may have heard of the white label before: it is a product or service produced by one company (the producer) that another company (the marketer) rebrands to make it look like they made it. Through White Label PPC, you can have the producer run campaigns, create reports and provide consultancy for your clients through your agency brand while focusing on your strong suits.
If your clients need PPC campaigns, trust the experts to deliver them all to you.
We’re White Label PPC experts. We can help you with that.

  • Add Expertise to your portfolio
  • Unleash recurring revenue
  • Reduce payroll costs
  • Flexible contract
  • Ensure client retention
  • In-house PPC services
  • Save time & resources
  • White label reports
  • Website & call tracking
  • Account audit
  • Transparent billing
  • Quick turnaround
  • Scalability & flexibility

You add expertise to your portfolio

You don’t need to spend time or money trying to become an expert in a new field. Our White Label PPC for agencies leverage our expertise to provide your agency with the best PPC work your clients can have, so you can focus your resources on what you already do best.

You unleash recurring revenue

Adding in-house PPC to your portfolio means hiring, training, and dealing with learning curves–in other words, it costs money. Our White Label PPC services are a hands-off, ready-to-go solution that brings recurring revenue to your agency. Create value, free of hassle.

You reduce your payroll costs

Outsourcing your PPC services is an effective way of reducing payroll costs and driving incomparable ROI. Our White Label PPC management provides you with that and more: serving clients with PPC through your brand. Have the benefits of outsourcing, just like it’s in-house.

You’re free to pull the plug, no penalties

Clients come, and clients go. This is how it is. And this is why we’ll set you up with a short-term contract. If you intend to end it, all we need is a 30-day notice, with no penalties or extra fees. After all, we’re partners. We know clients can pull the plug at any time. We won’t penalize you. We won’t force you into anything.

You ensure client retention & fidelity

It hurts saying ‘no’ to clients. Besides handing them over to other agencies to have the services you don’t provide, you may be risking the business you already have. When you offer PPC, you retain your clients, go out for new ones, and keep the competition away.

You benefit from our in-house PPC solutions

You may be outsourcing your PPC services through us, but we will never outsource it for you. Our PPC work is done exclusively by our in-house team, ensuring maximum control over the output and top-notch quality on the follow-up. For us, control means excellence.

You save precious time & resources

Maybe you already offer PPC in your agency but lack the time and resources to deliver it to new clients. This is where our White Label PPC management services kick in. We provide a shortcut to services you can’t handle, driving client retention and business scalability.

You get white label performance reports

Your clients deserve automated, customizable dashboards to track results for their PPC campaigns with precision and efficiency. Our white label PPC covers that: we generate reports on-demand, providing data for your BI team that also matches your branding.

You can pick us for website and call tracking

Sometimes your PPC campaigns demand more than just managing ads. Do you need a hand tracking customer’s calls or form submissions? We got you. Let’s talk about your needs and discuss what we can do to deliver an even more far-reaching PPC service.

You have access to detailed billing, with all transparency

Transparency is a big thing for us. Our billing portal provides you real-time details for every single hour billed for each one of your clients, down to the task level.

You have an open channel with us - and unrivalled turnaround times

Our white label PPC is a hands-off solution for you, but for us, it’s fully hands-on. Our personalized support is available any time, be it on Zoom, Slack, phone, or text. Besides, we guarantee a 1-3 day turnaround, from signup to full campaign build. Try and beat that!

White Label PPC Pricing

Ongoing White Label PPC management

White Label PPC management - Monthly subscription

hour per month
  • Enter the number of monthly hours on the checkout page.
  • Subscriptions start upon payment confirmation and renew automatically in 30 days.
  • In the customer portal, you can view your subscriptions, download receipts, update credit card details and cancel your subscription.
  • You can cancel your subscription any time (the subscription will end at the end of the 30-day cycle).
  • If you want to be billed in a currency other than CAD (Canadian dollar), send us an e-mail once your subscription is confirmed. Available currencies: AUD, BRL, EUR, GBP, USD and ZAR.
    Payments can only be made online, through credit cards.

White label PPC F.A.Q

What is White Label PPC?

White Label PPC, also known as Private Label PPC, is a service where a digital marketing agency outsources its PPC management responsibilities to another specialized agency, and the latter delivers the PPC services under the former’s brand name. This process involves the White Label PPC provider executing PPC campaigns, managing ad accounts, conducting keyword research, and optimizing ads for the original agency.

Which white label PPC services do you offer?

We offer the following white label PPC services: search campaigns, display campaigns, video campaigns, and social media campaigns – setup and account management for any of these types of campaigns.

What are the benefits of using White Label PPC services for my agency?

White Label PPC services offer several compelling advantages for your agency’s growth and success. Firstly, by partnering with a specialized PPC provider, your agency can deliver high-quality PPC management to your clients without investing in extensive training or hiring additional staff. This allows you to expand your service offerings and revenue streams rapidly.

Moreover, White Label PPC providers typically have a team of certified experts who stay up-to-date with industry trends and best practices. This means you can leverage their expertise and experience to ensure effective and result-driven PPC campaigns for your clients, enhancing client satisfaction and retention.

Additionally, white labelling allows your agency to focus on your core competencies, such as branding, strategy development, and client relationships, while leaving the technical aspects of PPC management to the specialized provider. This streamlines your operations and improves overall efficiency.

Another essential benefit is that White Label PPC maintains the appearance of a full-service agency for your clients. By seamlessly integrating PPC into your agency’s offerings, you present a comprehensive marketing solution that bolsters your reputation and positions your agency as a one-stop shop for all digital marketing needs.

How do I choose the right White Label PPC provider for my agency?

Selecting the right White Label PPC provider is a critical decision that can significantly impact your agency’s success. To make an informed choice, consider the following factors:

  • Experience and track record: Look for providers with substantial experience in PPC management. Assess their track record by examining their previous campaigns’ case studies and success stories.
  • Expertise and certifications: Ensure the provider’s team comprises certified PPC experts with a comprehensive understanding of various PPC platforms and strategies.
  • Transparency and reporting: Seek a provider that offers transparent reporting and communication. Ensure they provide regular updates, campaign performance metrics, and access to real-time data.
  • Client references and testimonials: Request references and feedback from current or past clients to gain insights into the provider’s performance, reliability, and level of client satisfaction.
  • Customization and flexibility: Choose a provider that allows flexibility in tailoring PPC solutions to your agency’s specific needs and the unique requirements of your clients.
  • Communication and support: Assess the provider’s communication channels, response times, and the support level they offer to address your agency’s queries or concerns promptly.
  • Adherence to industry best practices: Ensure the provider follows ethical practices and industry guidelines to protect your agency’s reputation and clients’ interests.

When reselling white label PPC services, can I set my own pricing and profit margins?

Reselling White Label PPC services grants you complete control over pricing and profit margins. The flexibility to set your own pricing allows you to create competitive packages that align with your target market and client base. When negotiating pricing with the White Label PPC provider, consider factors such as the scope of services, expertise, campaign complexity, and your agency’s value to the overall marketing strategy.

Setting appropriate pricing is crucial to ensuring profitability for your agency while offering clients a competitive deal. It is essential to balance covering costs, generating revenue, and maintaining an attractive pricing structure to clients.

Be transparent with your clients about the pricing and the value they will receive from the PPC services. Demonstrating the benefits of investing in a comprehensive PPC management solution can justify the costs and establish trust with your clients.

What level of transparency can I expect when reselling White Label PPC services?

The level of transparency in White Label PPC services can vary based on the provider and the specific arrangements you establish. As a reselling agency, it is essential to establish clear communication channels and reporting expectations from the outset.

Reputable White Label PPC providers often offer transparent reporting dashboards that provide real-time insights into campaign performance, ad spending, clicks, conversions, and other essential metrics. These dashboards may be branded with your agency’s logo, creating a seamless experience for your clients.

Regular performance updates, data sharing, and campaign optimization suggestions are vital to transparent White Label PPC services. Open and honest communication between your agency and the PPC provider ensures you are well-informed about your clients’ campaigns’ progress and allows you to relay important information to your clients confidently.

Discuss the reporting and communication expectations with your White Label PPC provider before starting the collaboration to ensure that both parties are aligned regarding transparency and data sharing.

Why outsource PPC management?

Check the pricing table above for the current prices.

How can White Label PPC services improve my agency's scalability and efficiency?

White Label PPC services offer significant benefits in terms of scalability and efficiency for your agency. You can tap into their expertise and resources by partnering with a specialized PPC provider without investing in building an in-house PPC team.

The scalability advantage arises from the White Label PPC provider handling multiple client campaigns simultaneously, allowing your agency to take on more clients without overburdening your internal resources. As your agency expands and acquires more clients, the PPC provider can adapt and allocate the necessary resources to accommodate the increased workload.

This scalability also means you can explore new markets and industries without hiring specialized PPC staff for each niche. White Label PPC allows you to cater to diverse client needs, from local businesses to large enterprises, without compromising service quality.

In terms of efficiency, white-labeling PPC services streamlines your agency’s operations. Instead of managing PPC campaigns internally, you can focus on your agency’s core competencies, such as client communication, strategy development, and overall project management. This efficient division of labour leads to better resource allocation, time management, and overall productivity.

Additionally, working with a specialized PPC provider ensures that your clients benefit from expert-level management, increasing client satisfaction and retention rates. This, in turn, contributes to your agency’s long-term growth and success.

How do you normally charge for a white label PPC management?

Clients should pay for their monthly hours in advance for their recurring management hours. Every mandate starts with a contract and NDA signed by both parties.

How much does it cost to hire a Google Ads expert?

A Google Ads expert cost between $50 and $150 per hour. Prices will depend on location, seniority level and many other factors.

How do I outsource Google Ads?

To outsource your Google Ads, you should first know what you’re looking for: are you looking to free up time from your team? Avoid missing an opportunity? Or do you want to add new expertise? Be clear about your goal.

Secondly, define your outsourcing budget. Consider that very little training will be needed from an expert and some of the tools he can provide himself. Also, consider the opportunity cost of what you’re outsourcing. Research the market for the best professional and best price for your case.

Are White Label PPC services suitable for agencies of all sizes?

Yes, White Label PPC services are well-suited for agencies of all sizes, ranging from small startups to large enterprises. Regardless of your agency’s size, white-labeling PPC services can offer significant advantages.

  • For small agencies or startups, white-labeling provides a strategic entry point into the PPC market without substantial upfront investments in hiring and training PPC experts. It allows smaller agencies to offer comprehensive PPC services from the beginning, which can be crucial in attracting and retaining clients seeking a full-service marketing partner.
  • Mid-sized agencies can use white-labeling to expand their service offerings and cater to a broader client base without overextending their internal resources. This flexibility allows them to focus on building and nurturing client relationships, delivering a seamless experience, and maintaining brand consistency.
  • Large agencies can also benefit from white-labeling by streamlining their operations and concentrating on their core competencies. By outsourcing the PPC management to a specialized provider, they can ensure high-quality service delivery to their clients, while simultaneously exploring new markets and industries without extensive internal restructuring.

Overall, white-labeling PPC services can be adapted to suit agencies’ specific needs and growth objectives across all sizes, making it a versatile solution for the entire digital marketing industry.

Can I transition from white-labeling to in-house PPC management in the future?

Yes, transitioning from white-labeling to in-house PPC management is a natural progression many agencies pursue as they grow and develop their expertise in PPC. White-labeling offers a strategic starting point for agencies to enter the PPC market without incurring substantial upfront costs or hiring specialized PPC staff.

As your agency grows, gains more experience, and establishes a strong client base, you may find it financially viable and strategically advantageous to build an in-house PPC team. This transition gives you more direct control over campaign management, data access, and decision-making, ultimately providing you with a competitive edge and the ability to differentiate your agency in the market.

To ensure a successful transition, consider the following steps:

  • Evaluate internal capabilities: Assess your agency’s resources, talent pool, and expertise to determine if you have the capacity to build and sustain an in-house PPC team. Factor in the required investments in staff training, technology, and infrastructure.
  • Gradual transition: Gradually take on more PPC responsibilities in-house while collaborating with the White Label PPC provider. This allows for a seamless transfer of knowledge and campaign management.
  • Client communication: Be transparent with your clients about the upcoming changes and the benefits they will gain from in-house PPC management. Assure them that the quality and performance of their campaigns will remain a priority during the transition.
  • Training and development: Invest in training your in-house team to ensure they have the knowledge and skills to deliver high-quality PPC services.
  • Retaining existing clients: During the transition, focus on retaining existing clients and continue providing excellent service to maintain client satisfaction and loyalty.
  • Maintain a Positive Relationship: Maintain a positive relationship with the White Label PPC provider even after transitioning to in-house management. They can still be valuable partners for handling overflow work or providing additional expertise and support.