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Google Ad Grants management services
Google Ad Grants: taking your nonprofit to the next level
Most nonprofits have to face the challenge of finding donors, engaging volunteers, and making the world aware of their mission. To help you address this issue, our experts can set you up with the right audiences through Google Ad Grants.
Google Ad Grants is a program that provides charities and nonprofits with the opportunity to advertise on Google Ads at zero cost. Eligible organizations can spend $10,000 per month to promote their initiatives in Google Ads. By doing this, your nonprofit can become known to audiences that might just be looking for it.
You can also spread the word about your mission and help you amass volunteers, increase reach and donations, or advertise special events, such as fundraisers, live streams, and conferences.
Based on our digital marketing knowledge and expertise, our agency will efficiently convey your message to any people looking for information on your nonprofit. This way, we can be partners to bridge gaps and fight all the inequality, intolerance, and insecurity in the world. Here are some of the Google Ad Grants services we offer.
We set up your Google Ad Grants account
If you still don’t have a Google Ad Grant account, we got you covered. We can also get your account up and running if it’s been inactive for any reason. With our Google Ad Grants experience, we will check your
eligibility for the program and build you an account that complies with all of the program’s rules. After that, you will be ready for the most successful campaigns your nonprofit ever ran.
We recover your Google Ad Grants account
Having your Google Ad Grants account suspended is no small business. It means losing $10k per month, or $120k per year. We bet your nonprofit cannot afford such a disruption.
But don’t worry, we can revert this. Our agency will put you back on track and set you up for success by quickly reactivating your account and ensuring it is compliant with Google’s requirements.
We create and optimize
After setting up your Google Ad Grants account, this is when work starts for good. Creating, maintaining, and optimizing your ad campaigns is the very core of your strategy — and for this job, you should rely on resourceful, seasoned digital marketing professionals. We can make it happen. We have a relevant background doing the campaigns you’ll need the most,
like newsletter and email subscription, traffic & awareness, donations, events, volunteer recruiting, events, and more. Besides, we will monitor and adjust your campaigns on the go, to improve results, match goals, and make the best out of your dollar.
We audit
Even if your Google Ad Grants account runs at full steam, it may also need some adjustments on the go. Our audit work will cover many
points to ensure you’re making the best out of the program, such as campaign settings, quality score, click-through rate, ad extensions, ad copy, and landing page copy.
We assure quality and compliance
You have nothing to fear about having your account suspended or your grant discontinued — as long as you comply with the Google Ad Grants policy.
We will ensure this by monitoring your account weekly and setting up automated, real-time alerts, so everyone in our teams knows how and when to act to stay compliant with the Google Ad Grants program.
We research the best keywords for your account
Before you start running your campaigns, you must ensure they are in tune with the latest trends and the hottest topics. And this is one more job for us. Our knowledge and experience in digital marketing campaigns enable us to do meticulous, efficient keyword research for the terms that will make a difference for your nonprofit campaign.
Our agency relies on specific criteria to make our research work more relevant, like search volume, search trends, negative keywords, seasonality, and more. Moreover, we are always up to the latest keyword research tools and best practices.
We track and report
No ad campaign is truly efficient without neat, user-friendly analytics visualization processes. We’ll build you a custom dashboard with live data from your Google Ad Grants account,
showing how your account performs in critical areas such as lead generation, click-through rates, budget spend, and quality scores. Need reports on the fly? No worries, your team will be generating them quickly and easily through our dashboard.
We train you
Having us as your Google Ad Grant specialists doesn’t mean you should be kept in the dark. Our job is also about helping you understand the program and empowering you to use any available tools to run better campaigns.
Our agency offers on-demand training sessions during which you can ask any question about Google Ad Grants management. Our experts will gladly answer them and set you up for success.
Google Ad Grants F.A.Q
First of all, what is Google Ad Grants?
Google Ad Grants provides qualifying nonprofits with up to 10,000 USD to be spent in Google search ad campaigns. You can think of it as a free recurring $10,000 Google Ads budget for you to reach the audiences that care for your cause.
Sounds nice. And how does Google Ad Grants work?
Once your application is approved, you can use your Google Ad Grants account to create ads that will show on Google.com search results pages. Just mind that your ads must be text-only, and they will appear to audiences either independently or below paid ads.
Fair enough. But how can Google Ads help my nonprofit?
Try to imagine what your nonprofit can achieve with a recurring $10,000 in Google search advertising. This can be a game-changer for any organization. You can use these resources to raise awareness about your cause and actions, run campaigns to amass contributors and benefactors, reach volunteers and workers to join your nonprofit, advertise your events and fundraisers, and much more.
Wow, great! And how do I know I can apply for Google Ad Grants?
To be eligible, your organization must be registered as a charity in an eligible country; be verified as a nonprofit by TechSoup or a local TechSoup partner; meet its country’s legal requirements for nonprofits; and agree to the Google for Nonprofits Terms.
Looks good. As for the $10,000, do I have to spend it all every month?
You don’t, since Google Ad Grants does not have a minimum spend requirement. However, if you don’t use all your funds, they cannot be carried over to the next month.
I see. And will Google Ad Grants charge me anything to be a member?
You won’t pay for your Ad Grants campaigns. Once you’re activated, your advertising budget will be pre-loaded in your account–and you don’t even have to request it.
Sweet! Now, if I apply, can I still use my old regular Google Ads account?
Sure. In fact, having a standard account alongside Google Ad Grants can maximize your impact and enable some cool features, such as remarketing, image ads, and video ads. And don’t worry about your accounts competing with one another: Google Ad Grants are in a separate auction than regular ads.
Got it. I just fear my lack of experience does more harm than good to my campaigns. Do I need an agency?
Actually, Google Ad Grants can be run by anyone who has access to an account. But digital marketing specialists can make a difference by using their expertise and background to turn out the best possible results. For example, they can create engaging ads, make sure you comply with the requirements, use the latest tools and trends to boost your campaigns, and track results through customized dashboards and reports.
All looks great! Now, where do I apply for Google Ad Grants?
You can apply online for Google Ad Grants. First, you will apply for Google for Nonprofits, and then you’ll create a Google Ads account to run your campaigns. This is a straightforward process, but we strongly suggest you have all your documents ready in advance.
One last question: Does Google offer any other resources for nonprofits?
Google provides nonprofits with many resources through Google for Nonprofits, its official program for charitable organizations. Besides Google Ad Grants, it also offers Google Workspace for Nonprofits (enabling charities to use Google’s business tools), the Youtube Nonprofit program (to engage your supporters using video), and Google Earth and Maps (so you convey your nonprofit’s impact through Google Earth and Maps).
Related projects from nonprofits clients
Our past and present work provide testimony of our success history. We’ve been able to build solid collaborations, with fantastic results and
the promise of even greater future achievements. Take a look at some of the Google Ad Grants work we are most proud of:
Location: Berwin, PA, United States
Work: Google Ad Grants, Data visualization
Client type: Nonprofit
Location: Boston, MA, United States
Work: Google Ad Grants, Data visualization, Social media ads
Client type: Nonprofit
