Keyword research services
It’s hard to overstate the internet’s power to reach audiences, going far beyond print media or TV. And one way of doing it is being there when people do their searches online. If your business is serious about maximizing impact through search, keyword research is critical. It figures out how your brand should rank by detecting the words and phrases people enter the most when they search. Our experts will dig out these terms and give you an idea of how hard it would be to compete for them.
Keyword research includes:
- List of all keywords with good potential for your business goals
- Identify competitor’s keywords
- Identify keyword competition, average keyword search volumes and average cost-per-click
- Keyword trends and seasonalities
We will find out how people are using language to learn about topics, and come up with ways to explore these phrases and keywords. By guiding you through this SEO jungle, we’ll provide clear insights into what your audience is looking for, and ideas for your content to reflect that. Having your finger on your audience’s pulse will bring you more engagement—which means more conversions.
Leverage search volumes
Search volume is a metric used to describe the number of searches of a particular keyword in a chosen time frame. This way, you can get an idea of how this keyword performs when it comes to driving traffic. Once we’ve helped you identify the keywords with the optimal search volumes, you can build these into your content and effectively start connecting with your audience.
Whatever your company’s broader mission, the challenge is to communicate your message to others and reach the individuals with the power to make the difference for your brand and the world. We will work with you to make sense of search volume and design an SEO strategy that drives significant results.
Develop your authority
If people are not searching for the keywords you’ve decided to target, no one will find your brand or connect with it. On the other hand, if you select keywords with extremely high search volumes, you can bring your site plenty of traffic, but they tend to be expensive, and competition for them is fierce.
The trick is to find an optimal balance between competition and volume–and this is where we come in. Our experts will help you find that sweet spot where your message is gaining maximum exposure, but with terms that spare you having to compete with bigger and more established sites.
The key to this balance is understanding your company’s unique position and context, so that you can improve your ranking and develop domain authority. Working within your budget, goals, time frame, and the bid estimates we provide, your strategy will have a better chance of getting your audience’s attention. We will create this strategy, implement it and fine-tune it as your rankings improve.
Cluster keywords for performance
Nonprofits and for-profits can have distinctive keyword needs. How can you be sure which keywords work to deliver your message? And how are these keywords interacting with each other? Don’t worry, we have you covered. Using different keyword analysis tools, we can do an in-depth evaluation to find the precise terms that will unlock more traffic and better rankings.
We’ll generate a personalized list of top keywords that have a high potential impact for you, but with moderate competition.
We can then segment these keywords and scatter them across your website in groups or clusters, achieving a higher ranking than they would in isolation. Why? Search engine crawlers tend to categorize websites with clustered keywords more thoroughly, boosting your rank and attracting relevant visitors more quickly.
Keyword analysis can generate an intimidating amount of data, but we have the expertise to help you cut through any confusion and focus on making the world more aware of your organization.
Understand your competition’s keywords
Keyword competition comes down to how difficult it is to rank for a particular keyword in the market – in other words, how popular it is. Our team can help you estimate a keyword’s competitiveness, but studying your competitors is also a great way to give your company an edge. We use various proven tools to analyze the keywords your competition is using, so you can leverage this information to design your own strategy.
We will identify your biggest rivals and the keywords you share with them. Then, we can advise you on how best to position yourself. We also set you up for success by detecting highly specific, long-tailed niche keywords to attract valuable visitors.
Explore trends & seasonality
Keywords are not static; the power of an effective SEO or SEM strategy is in its responsiveness. We know that no keyword marketing campaign is complete without considering seasonality and unique trends to your niche. Our agency can help you track and monitor your keywords’ performance over time, capturing shifting trends and movements that you can then pre-empt and take advantage of.
Does your organization experience boosts in traffic at certain times of the year? If so, do you understand why? We’ll make sure that you’re prepared and ready to respond to seasonal trends with confidence.
Keyword research F.A.Q
First, we start with a brainstorm about your company, your positioning, and your competitive landscape. After that, we do our keyword research using multiple tools. For the most promising keywords in your niche, we run real searches to grab insights about what’s ranking on search engines.
For our keyword research, we use mostly Google Keyword Planner and other tools, such as SEMRush, Keyword Tool and Google Trends.
You can expect to discover: how your potential clients search for your products or services, the most popular competitors, search volumes, search trends and seasonality. With these pieces of information, we can draw a plan for your company to make the most of your search engine marketing budget.
We normally deliver keyword research in 7 business days, but it can take up to 10 business days, depending on our volume of work.