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How to write Google search ads that perform?
Step 1: Identify Your Target Audience Identifying your target audience is critical in creating a successful text ad. First, you...
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5 PPC pricing models for agencies
1. Fixed-Rate PPC Pricing Model A fixed rate is a widespread pricing model that works great, especially for young and...
PPC automation: powerful ways to gain efficiency and precision
“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be...
5 reasons to bid on your own brand terms
Reason 1: Protect against the competition If you’re a business owner and advertiser, you’ve likely noticed that your competitors are...
The history of advertising agencies
The concept of advertising has been around for centuries. Advertising has undergone numerous changes, from the early days of posters...
SEM agency: what it is? what it does?
Search Engine Marketing (SEM) is an essential part of digital marketing. It helps businesses increase their online visibility and drive...
Cutting marketing budget during recession
What is market turbulence? Market turbulence refers to a state of volatility, instability, and unpredictability in a particular market or...