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5 PPC pricing models for agencies

1. Fixed-Rate PPC Pricing Model A fixed rate is a widespread pricing model that works great, especially for young and...

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Marketing budget methods

Marketing budgets play a crucial role in determining a company’s success in the market. However, deciding on the most effective...

Google Ad Grants Account Structure – How to get it right

Why is a Google Ad Grants account structure important? Account structure is critical in Google Ads for several reasons. First,...

Intro to Bounce rate

In web analytics, some metrics carry the same weight as others, but one stands out in popularity and misunderstanding: “bounce...

What makes an advertising message stick?

Simplicity Creating a simple and memorable advertising message can be an effective way to capture the attention of consumers and...

Ultimate guide to White label PPC

Introduction Definition of white label PPC White label PPC (pay-per-click) refers to a company providing PPC management services to another...

Google Ad Grants complete guide

What is Google Ad Grants? Google launched the Ad Grants program in 2003, providing $10,000 per month to qualified nonprofits....