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How to write Google search ads that perform?
Step 1: Identify Your Target Audience Identifying your target audience is critical in creating a successful text ad. First, you...
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Where to source new content ideas for your blog
You’ve heard it before: there is no engagement without good content. It is the element in your marketing efforts that...
Earth Day: how to celebrate one of the planet’s biggest events
What is Earth Day? Since 1970, every April 22nd marks Earth Day, a global celebration of the commitment to support...
Your nonprofit may be eligible for $120,000 a year from Google.
Nonprofits are more relevant than ever. In times of crisis, such as the COVID-19 pandemic, they can make a difference...
What is the International Day of Charity?
The International Day of charity was officially launched by the United Nations in 2012 and is celebrated annually on September...
In-house vs. marketing agency: which way should your marketing go?
Here’s one question that will eventually arise for most businesses, regardless of their size, industry, or moment in time: should...