Definition of white label PPC
White label PPC (pay-per-click) refers to a company providing PPC management services to another business. Still, the service is delivered under the brand of the client. In other words, the company that provides the PPC service does not use its branding but presents itself as an extension of the client’s marketing team.
White label PPC is often used by digital agencies and other marketing firms that want to offer PPC services to their clients but do not have the resources or expertise to manage PPC campaigns in-house. By partnering with a white label PPC provider, these firms can offer PPC services to their clients without investing in the necessary training, technology, and personnel.
In a white label PPC arrangement, the provider manages all aspects of the PPC campaign, including keyword research, ad copywriting, bid management, and performance tracking. The client is typically involved in the strategy and planning process, but the provider handles the day-to-day execution of the campaign.
Overall, white label PPC can be a valuable option for businesses that want to offer PPC services to their clients but do not have the in-house expertise or resources to manage campaigns.
Benefits of white label PPC for digital agencies
White label PPC can be an essential option for businesses for several reasons:
Cost savings: By partnering with a white label PPC provider, businesses can save on building and maintaining an in-house PPC team, including training, technology, and personnel expenses.
Expertise: White label PPC providers typically have a team of experts trained and experienced in managing PPC campaigns. This means businesses can access high expertise without investing in building their team.
Time savings: Managing a PPC campaign can be time-consuming, especially for businesses new to PPC or do not have a dedicated team. White label PPC providers can handle the day-to-day management of the campaign, freeing up time for businesses to focus on other aspects of their marketing strategy.
Scalability: White label PPC providers can typically handle a variety of campaign sizes and budgets, making it easy for businesses to scale their PPC efforts as needed.
Customization: Many white label PPC providers offer customizable packages, allowing businesses to choose the support and services that best meet their needs.
Overall, white label PPC can be a valuable option for businesses that want to offer PPC services to their clients but do not have the in-house resources or expertise to manage campaigns. It can also be a cost-effective and time-saving option for businesses that want to run their PPC campaigns but do not have the necessary expertise or resources.
How does white label PPC work?
Collaboration between the white label PPC provider and the agency
In a white label PPC arrangement, the provider manages all aspects of the PPC campaign, including keyword research, ad copywriting, bid management, and performance tracking. The agency, or client, is typically involved in the strategy and planning process, but the provider handles the day-to-day execution of the campaign.
Effective collaboration between the white label PPC provider and the agency is essential for the campaign’s success. The provider should keep the agency informed about the campaign’s progress and any issues that arise and should be open to feedback and input from the agency.
The agency, in turn, should provide the provider with clear goals and objectives for the campaign, as well as any necessary assets (such as ad copy and images) and access to essential accounts (such as the client’s Google Ads account).
Effective communication and collaboration between the white label PPC provider and the agency can help ensure that the campaign is on track and meets the needs and goals of the client.
Tips for choosing a white label PPC provider
Considerations for selecting a reputable and experienced white label PPC provider
Tips for evaluating the quality and effectiveness of the provider’s work
Here are some suggestions for assessing the quality and effectiveness of a white label PPC provider’s work:
Review performance metrics: Look at key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), and conversion rate to assess the effectiveness of the provider’s campaigns.
Analyze ad copy and keywords: Review the ad copy and keywords the provider uses to ensure they are relevant, compelling, and aligned with your goals.
Monitor budget and spending: Keep an eye on your budget and spending to ensure that the provider stays within your agreed-upon limits and does not overspend.
Look at landing page performance: Review the version of your landing pages to ensure that they effectively convert visitors into leads or customers.
Monitor changes and updates: Pay attention to any changes or updates the provider makes to your campaigns, and ask for explanations if necessary.
Overall, it’s essential to regularly review the performance of your PPC campaigns and work closely with your provider to make any necessary adjustments. Doing so can ensure that your campaigns are effective and deliver the desired results.
White Label PPC pricing
There are several pricing models that white label PPC providers may use, including:
Flat-rate pricing: This model charges a fixed fee for managing a PPC campaign. The fee may be based on the size of the campaign, the complexity of the task, or the level of service required.
Percentage of ad spend: Under this model, the white label provider charges a percentage of the client’s total ad spend as their fee. This is often used when the client has a large budget and is willing to pay a higher fee for more comprehensive services.
Hourly billing: Some white label PPC providers charge an hourly rate for their services. This may be useful for clients who only need occasional support or have a limited budget.
Performance-based pricing: In this model, the white label provider charges a fee based on the performance of the PPC campaign. The fee may be based on the number of clicks, conversions, or metrics the campaign generates.
It’s important to carefully consider the pricing model that a white label PPC provider uses and to understand the terms and conditions of their service before agreeing.
Best practices for white label PPC management
Setting clear goals and objectives.
Setting clear goals and objectives ensures that your white label PPC provider can deliver superior services to your digital agency. Here are some steps you can take to set clear goals and objectives for your provider:
Identify your target audience: Clearly define the demographics, interests, and behaviours of the people you want to reach with your PPC campaigns.
Define your marketing objectives: Determine what you want to achieve with your PPC campaigns, such as increasing brand awareness, generating leads, or driving sales.
Set specific, measurable, attainable, relevant, and time-bound (SMART) goals: Use the SMART framework to set goals that are specific, measurable, achievable, relevant and time-bound. This will help you to focus your efforts and measure the success of your campaigns.
Communicate your goals and objectives: Communicate your goals and objectives to your white label PPC provider, and make sure they understand what you are trying to achieve.
By setting clear goals and objectives, you can help your white label PPC provider to deliver superior services to your digital agency. This, in turn, can help you to achieve your marketing objectives and drive the desired results for your business.
In conclusion, white label PPC is an effective way for marketing agencies to offer PPC services to their clients without investing in the necessary resources, training, and personnel. It can save businesses time, money, and provide access to high expertise without building a team. In a white label PPC arrangement, the provider manages all aspects of the PPC campaign while the agency is involved in the strategy and planning process. When selecting a white label PPC provider, it is essential to consider their reputation, experience, services offered, pricing, and communication. It is also essential to review the provider’s work regularly to ensure it aligns with the goals and desired outcomes of the client.