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How to write Google search ads that perform?
Step 1: Identify Your Target Audience Identifying your target audience is critical in creating a successful text ad. First, you...
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Google Ad Grants complete guide
What is Google Ad Grants? Google launched the Ad Grants program in 2003, providing $10,000 per month to qualified nonprofits....
Free resources for nonprofits
Donations and event management Facebook Social Impact More than 480 million people worldwide are connected to a nonprofit page on...
5 Privacy-focused Google Analytics alternatives
Cookie popups and permission forms are disruptive, and users are uncomfortable with how their data is being tracked, stored and...
Website accessibility compliance: learn more about regulations and how to avoid litigation
After years of activism, lobbying and advocacy, there are now several accessibility laws, regulations, and mandates outlining practical ways to be...
Using Rhetoric in Digital Marketing: The Power of Logos, Pathos and Ethos
Though the ancient Greek philosophers certainly didn’t invent marketing, they were responsible for developing the theory underpinning the art of...
Fair Trade Day: what it is, and how to celebrate it
While consumers in the developed world enjoy fruits, coffee, sneakers, and jeans, thousands of people producing these essentials in other...