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What makes an advertising message stick?
Simplicity Creating a simple and memorable advertising message can be an effective way to capture the attention of consumers and...
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Using Rhetoric in Digital Marketing: The Power of Logos, Pathos and Ethos
Though the ancient Greek philosophers certainly didn’t invent marketing, they were responsible for developing the theory underpinning the art of...
Where to source new content ideas for your blog
You’ve heard it before: there is no engagement without good content. It is the element in your marketing efforts that...